If you run an ice cream shop, you already know that having all of the proper ice cream shop supplies – like cups and spoons – on hand is vital. After all, without the right supplies, your customers can’t eat your products! You simply don’t have the luxury of running out of basic supplies!

But are you really getting the most out of your frozen yogurt cups? Are you using them as a marketing tool?

Most ice cream shop owners aren’t – and it’s costing them profits!

So, how do you use your ice cream shop supplies to build a brand?

For some – like your spoons – you can’t. After all, a plastic spoon is what it is. However, when it comes to your ice cream cups, the possibilities are endless!

For example, it’s not hard – or terribly expensive – to have your logo printed on your frozen yogurt cups. That way, when customers walk out of your store to eat their yummy treat, they’re like a walking advertisement. Even later, after they’ve thrown their ice cream cups away, a passer-by that sees them in the garbage may suddenly decide he’s in the mood for ice cream!

Plus, by having fun ice cream cups on hand – like cups that feature a cool cartoon or a cool slogan that’s related your business – you’re making your ice cream shop stand out. For example, if your shop has a funny-looking cartoon cow as its mascot, when someone sees a cup with a funny-looking cow on it, they’ll automatically think of your shop.

And, in some cases, simply having certain ice cream shop supplies on hand helps you build a brand – even if you decide not to customize them. For example, gelato cups and spoons are different from the traditional ice cream and frozen yogurt varieties – simply because gelato is thicker and denser than ice cream and frozen yogurt.

So, how do they help you?

Since gelato is usually considered to be “exotic” in local ice cream shops – at least the ones outside of Europe – selling some automatically makes your business look “classy”. Your gelato cups and spoons don’t need a logo on them to convey a message. When other people see your customers using them, they’ll automatically see that you’re the exotic ice cream shop that sells the fancy gelato – and they just might head over to get a gourmet treat of their own!